All devices
Rhetorical Device

Epizeuxis

Epizeuxis is the immediate repetition of a word or phrase for emphasis: the same unit repeated back-to-back, with no intervening words. Distinct from anaphora (repetition at the start of successive lines) and epiphora (repetition at the end of successive lines); distinct from parallelism (matched syntactic structure with substituted words). Epizeuxis is the rawest of the repetition figures: the same words, immediately again, with the repetition itself carrying the load.

Epizeuxis intensifies - the repeated unit lands a second time before the listener has finished registering the first, and the doubling does the work that a single statement could not. The figure is most often used to mark an emotional peak: anger, grief, defiance, fixation. Where the figure recurs across a song's verses and bridge rather than landing in one place, the cumulative effect is one of sustained, escalating pressure - repetition itself becomes the song's organising movement, not merely a local emphasis. Angela & Uncle Jerry identify a further dimension: epizeuxis can enact circularity, making the listener experience the same incessant, monotonous return the speaker is trapped in. The immediate repetition then represents not just emphasis but the unceasing cycle itself, the line coming back because the thing it describes never stops coming back.

Appears in 8 songs

I Knew It, I Knew You
Non-Album Songs · 2026
2 mentions

I knew it, I knew you

Uncle Jerry explicitly names epizeuxis, 'E-P-I, Epi beforehand, Z-E-U-X-I-S', defining it as 'an immediate repetition for emphasis.' He identifies the repeated phrase 'I knew you, I knew it, I knew you' as epizeuxis and connects it to Jesse's excited, over-the-top personality. He notes the phrase repeats 'over and over and over and over' through the chorus and post-chorus, building intensity.

The epizeuxis captures Jesse's characteristic excitement and physicality while also enacting the speaker's mounting joy at the moment of reunion: the repetition is both character voice and emotional crescendo.

Central
Podcast analysis

Uncle Jerry discusses the extensive repetition in the post-chorus and final sections, 'I knew it, I knew it, I knew, I knew, I knew it, I knew it, I knew, I knew', and identifies multiple functions: musicality ('I'm interested to hear how she sings it'), focus ('the speaker has this focus on the person she's anticipating coming back'), intensity, and a mnemonic effect. He explicitly names the mnemonic function, explaining that repetition makes something easy to remember, comparing it to 'Roy G Biv' and advertising jingles. He also identifies it as 'a chant-like phrase that you frequently see in fairy tales.'

The repetitive chanting quality of the post-chorus and ending serves multiple purposes: it captures Jesse's excited personality, creates a fairy-tale-like incantation fitting for a Disney film, and makes the song unforgettable through sheer mnemonic force.

Structural
Podcast analysis
marjorie
Evermore · 2020

What died didn't stay dead What died didn't stay dead

Uncle Jerry notes the chorus line is repeated four times and 'becomes like a chant' or 'mantra.' Angela agrees it functions like a mantra. The immediate repetition of the line creates an epizeuxis-like insistence. Uncle Jerry also identifies the repetition of 'you're alive' four times in the chorus as part of the same pattern.

The chant-like repetition serves to embed the belief that the dead live on through memory, functioning as both emotional assertion and psychological self-persuasion.

Central
Podcast analysis
Shake It Off
1989 · 2014
3 mentions

That's what people say, mm-mm That's what people say, mm-mm

Uncle Jerry identifies the immediate repetition of this line as epizeuxis, the device of repeating the same word or phrase back-to-back for emphasis. He reads it as reinforcing the relentless, wrongheaded view of critics, creating a circular quality that represents the incessant, unceasing public commentary on Taylor's life. The repetition also implies that the criticism is monotonous.

The immediate repetition enacts the thing it describes: the never-ending cycle of public commentary. By repeating the line, the song makes the listener feel the same tedium and relentlessness that Taylor experiences from her critics.

Structural
Podcast analysis

'Cause the players gonna play, play, play, play, play

Uncle Jerry identifies the repeated 'play, play, play, play, play' as epizeuxis, the same device he named earlier in the song. The immediate repetition creates rhythmic energy and reinforces the key idea of each archetype being locked into its predictable behaviour. He notes that the same epizeuxis operates across all four archetypal lines: playing, hating, shaking, breaking, faking.

The relentless repetition makes the behaviour of players, haters, heartbreakers and fakers sound mechanical and inevitable, which is the song's point: these people will always do what they do, so there is no point taking it personally.

Structural
Podcast analysis

I shake it off, I shake it off I, I, I shake it off, I shake it off

The song does not end so much as keep going, the title phrase repeated past the point where the argument is made. Community readers take the recurrence as the argument's last move rather than a fade-out: criticism does not arrive once and get dealt with once, it comes back, so the shaking off has to come back with it. Read that way the outro is the only part of the song that shows the strategy in use over time instead of describing it, and the listener is left with the repetition still running.

Incidental
Community comment
seven
Folklore · 2020
2 mentions

But I, I was high in the sky

Uncle Jerry reads the immediate repetition of 'I' as a pause of memory: the doubled pronoun catches the speaker stalling, reaching back to recall the moment. He returns to the device at the close of the second verse, where the line breaks off on a bare 'I, I', and reads the stammer as the speaker trying to remember what happened to her friend.

The doubled pronoun does at the level of sound what the song argues at the level of meaning: memory arrives in halting, imperfect fragments. The repetition enacts the effort of recall rather than describing it.

Incidental
Podcast analysis

I used to scream ferociously Any time I wanted I, I

Community readers hear the wordless sound that closes the verse not as a flourish but as the thing the line has just described - the scream itself, produced rather than reported. The doubled pronoun and the vocalisation that follows it are the last of the ferocity, and they arrive already tamed: the adult can only make the noise by singing it. Read that way the device answers the line above it, since civility is exactly what turns a scream into a held note. It also gives the verse a shape the first one does not have, ending on sound where the first ended on a question.

The song's account of what growing up costs is enacted rather than stated at this point: the wildness is still audible, but only in a form the adult voice can carry.

Structural
Community comment
mad woman
Folklore · 2020
2 mentions

I'm taking my time, taking my time 'Cause you took everything from me Watching you climb, watching you climb

Uncle Jerry identifies the bridge's repetitions, 'taking my time, taking my time' and 'watching you climb, watching you climb', as further instances of the song's sustained use of repetition as a literary device.

The repetition in the bridge shifts from emotional escalation to deliberate patience, 'taking my time' repeated suggests calculated, slow-burning vengeance rather than explosive anger.

Structural
Podcast analysis

They strike to kill, and you know I will You know I will

Uncle Jerry explicitly names repetition as a literary device: 'I should call attention here to the literary device of repetition... Repetition is a literary device generally for emphasis or rhythmic power.' He notes it operates 'throughout the poem', in 'you know I will, you know I will'; in 'Every time you call me crazy, I get more crazy... when you say I seem angry, I get more angry'; in 'I'm taking my time, taking my time'; in 'Watching you climb, watching you climb.' He calls it 'the first time that I've seen repetition used consistently throughout and across the board in one of her poems.'

The repetition creates an escalating intensity that mirrors the speaker's building anger, each repeated phrase pushes the emotional register higher, enacting the very dynamic the lyrics describe.

Structural
Podcast analysis
Chloe or Sam or Sophia or Marcus
The Tortured Poets Department · 2024

If you wanna break my cold, cold heart

Uncle Jerry notes the doubling of the adjective 'cold, cold' as an intensifying device, calling it 'the doubling of the adjective is intensifying.' The immediate repetition of 'cold' hammers the word harder than a single use would, and it mirrors the doubling in the Hank Williams source.

The doubled 'cold' makes the heart feel harder, more impenetrable, and more defended. It turns a description into something closer to a physical sensation.

Structural
Podcast analysis
cardigan
Folklore · 2020

And I knew you'd come back to me You'd come back to me And you'd come back to me And you'd come back

Angela & Uncle Jerry discuss this repeated refrain as the poem's culminating statement, though they note the ending is 'indeterminate', the speaker believes he will come back but the poem has characterised him as a ghost four times. The repetition builds toward a conclusion that may or may not arrive.

The repetition of 'come back to me' enacts the speaker's wish or belief, but Angela & Uncle Jerry read the accumulation against the ghost imagery to question whether the return actually happens.

Structural
Podcast analysis
mirrorball
Folklore · 2020

I've never been a natural, all I do is try, try, try

Angela & Uncle Jerry note the repetition of 'try, try, try', an immediate back-to-back repetition for emphasis. Angela connects this to the chorus imagery of tallest tiptoes and highest heels, saying it shows 'all of this is a huge effort. Like none of this is effortless.' Community supplement (mirrorball episode comments). A cross-source cluster reads the triple "try, try, try" as one corner of a three-song trying-register grouping. Patreon commenter Alexis Luna frames it as a "holy trinity" of mirrorball, this is me trying, and Mastermind: three songs that name the labour the speaker has put into appearing natural. Convergent voices: Patreon commenter Alexandra Ferry-Smith reads Uncle Jerry's "none of this is accidental" line directly into Mastermind's calculation; YouTube comment by @SajalJain-z8d pulls the triple repetition into Mastermind on the same lyric anchor. The epizeuxis, on the community reading, is the device that surfaces the effort the rest of the song spends concealing.

The epizeuxis enacts the relentless, repetitive nature of the effort the speaker describes, the word 'try' hammered three times mirrors the exhausting persistence of the performer who has never been a natural.

Incidental
Podcast analysis