Scooter Braun

American · 21st century

American music executive and entrepreneur. CEO of SB Projects and former CEO of Ithaca Holdings. In 2019, Ithaca Holdings acquired Big Machine Records, gaining control of the master recordings of Taylor's first six studio albums (Taylor Swift through Reputation). The acquisition prompted Taylor's re-recording project (the 'Taylor's Version' releases from 2021 onwards) and shapes her writing across multiple songs about ownership, masters, and industry betrayal. Identified by Uncle Jerry in EP19 as the likely 'namedropping sleaze' figure in the lakes' verse 2.

Connection to Taylor Swift

The industry figure behind Taylor's fight for ownership. When Scooter Braun's company acquired the master recordings of her first six albums, it set off the re-recording project and sharpened a strain of writing about ownership, betrayal and control that runs from my tears ricochet onward. Uncle Jerry and Angela read him as the namedropping sleaze glimpsed in the second verse of the lakes. He sits in the catalogue less as a person than as the industry machinery Taylor learned to fight.

Notable Works

• Music executive and manager; founder of SB Projects and Ithaca Holdings, which acquired Big Machine and Taylor Swift's master recordings in 2019.